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Privacy policy

This Privacy Policy covers how Riverlane, First Floor, St Andrew’s House, 59 St Andrew’s Street, Cambridge CB2 3BZ, UK, collect, use, disclose, transfer, and store your information. If you have any questions about this policy or our treatment of the information you provide us, please email

We value your privacy and will process personal data in accordance with the General Data Protection Regulation (GDPR). For more information about GDPR please see the Information Commissioner’s Office (ICO) page. Please contact the ICO with any complaints.

Usage Data

We collect user information via Google Analytics and Google Search Console. Google’s privacy policy can be found here. When you visit our site, we will store: the website from which you visited us from, the parts of our site you visit, the date and duration of your visit, your anonymised IP address, information from the device (device type, operating system, screen resolution, language, country you are located in, and web browser type) you used during your visit, and more. We process this usage data in Google Analytics for statistical purposes, to improve our site and to recognise and stop any misuse.

Sign-up Form

If you actively sign up to receive information via our website (e.g. via our newsletter sign-up form), we will store your email address, the time and date you signed up, your preferences and any other information you relay to us via the sign-up form. This information is stored for the purpose of sending you email updates about Riverlane’s activities that are relevant to you. We use Mailchimp to manage our correspondence. Mailchimp’s privacy policy can be found here.

Your Rights

Riverlane will not, under any circumstances, share or sell your personal data with any third party for marketing purposes and you will not receive offers from other companies or organisations as a result of giving your details to us.

We will never release personal contact information to third parties without your express permission. We will comply with legal requests where disclosure is required or permitted by law (for example to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime, subject to such bodies providing us with a relevant request in writing).

You have the right to access, correct, update and delete all personal information that we hold about you at any time. To do so, please contact us via email at

How do we protect your personal information?

We take appropriate technical and organisational measures to ensure that we keep your information secure, accurate and up to date, and that we only keep it as long as is reasonable and necessary. Although we use appropriate security measures once we have received your personal information, the transmission of information when you submit it over the internet is never completely secure. We do our best to protect personal information, but we cannot guarantee the security of information transmitted to our website, so any transmission is at the user’s own risk.

Retention of personal information

We will not keep personal data longer than is necessary for the purpose or purposes for which they were collected. We will take all reasonable steps to destroy, or erase from our systems, all data that is no longer required.

Use of Cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

By using our website, you agree that we can place these types of cookies on your device. You are of course free to disable cookies.

Last updated: 14 April, 2020